Redundancy and Entropy

Redundancy - That which is predictable or conventional in a message, redundancy is the result of high predictability.

Entropy - That which is unpredictable



Taylor swift has a high redundancy because her videos are predictable, there is always a boy in them or the video is based around a boy, she normally plays the lonely girl who gets the popular boy like in "You Belong With Me"

Ok Go's video is very entropic but gets more redundant as the video progresses because the unpredictability of the treadmills wears off after a while

Yo La Tengo's video is also very entropic because it is very unexpected all the way through, the music video is not the norm, it distracts from the song and has people talking over the song

http://www.youtube.com/watch?v=zDgpQBaziy0 - Yo La Tengo

http://www.youtube.com/watch?v=dTAAsCNK7RA - Ok Go

Green screen - My Little Nick

We had chance to experiment with green screen techniques, this is what we came up with once finished

Genre Characteristics

Girl Bands

  Narrative

The narrative of most girl bands is having fun with friends. In the Destiny's Child and Little Mix video they did this by showing them having fun and hanging out in a room, whereas the spice girls were going out causing chaos.

Theme

The themes of some girl band songs tend to be about the idea that friends are more important than men.

Location

Locations varied from outside to inside depending on the type of song. Ballads tend to be outside like in the Spice Girls 2 Become 1 video. While most upbeat songs where filmed inside like Little mix's How Ya Doing.

Representations

Destiny's Child and the Spice Girls where seen more for male gaze with their clothes, in Destiny's Child Cater 2 U they are first shown not wearing any clothes then  they are shown not wearing much clothes e.g bikini or short skirt. Little Mix however are for the younger generation and don't wear provocative clothes.

Costumes      

Girl bands tend to have their own personal style in what they wear but not too much of a difference to showthat their a group. The costumes also depend on the type of song as well. For example, if they are singing a

ballad they tend to wear dresses, whilst rock song tends to have an edgier look.

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Relationship between the music and the visuals

The Red Hot Chili Peppers- The Adventure of Rain Dance Maggie

The visuals show them performing on the roof of a building (inspired by the Beatles rooftop performance in 1969) This goes well with the music as the is the conventional rock music video is a live performance and is different from many other videos: because the song is unusual and different to what the public are used to.

The editing is medium paced to go with the slowish tempo of the song, this gives chance to see what the band is doing and for the fans to connect with the RHCP more.

The video is different to most videos they have done, Brendan's Death Song is another slow song by them and has a completely different feel and look to the video, but underneath it is the same, both of the videos show people dancing in them, they both have the band dancing around while playing and portray a live performance in front of a big group of people. 

Relationship between lyrics and video

The Subways- I don't need money to have a good time


The relationship between the lyrics and the video is a mainly illustrative one, showing people having a good time with out any money but the lyrics don't describe what is happening in the video. 
When it says turn and walk away the video shows a woman and a dog walking away.
This is also true when they sing "C'mon! C'mon! C'mon and it is shown written out in spaghetti letters. 

Illustrative, Amplifying or Disjunctive

The Subways- I don't need money to have a good time

The video is mainly illustrative showing people having a good time with no money, however it does amplify some of their meanings e.g. at 1:17 the lyrics are "not gonna be the ones just sitting on the shelf" the video shows a box of eggs with sad faces drawn on them sitting on the shelf of the fridge. Despite this many of the shots in the video have no relation to the lyrics, no one is said to be eating a bowl of spaghetti or skateboarding into glasses of water.

Quite a few of the shots look like they have been taken with a home camera, this is an illustrative element because it goes with the title of the song, saying that they don't need the top equipment to film this video, some of them even look like they are taken on mobile phones.

Many of the cuts are positioned to the crash cymbal there is also cut positioned on the guitar beat as well. This along with the fast tempo of the song make the pace of the editing fast and even very fast in some places.

The locations are mainly everyday or places that are easily accessible again illustrating the songs title. The same could be said for the clothes and the props, they are casual and everyday.

Overall this is and illustrative video as it shows people having a good time with fairly everyday objects.